Why paper isn’t dead

If you’re caught up in the constant messages we hear in the media that paper is dead, think again.

Sometimes we forget in the swirl of gadgets, productivity apps, and mobile devices, but paper is a long way from being dead.

Particularly as a creative medium, even with an iPad and stylus, there’s something about working on traditional paper. As you can see in this commercial, at least the French get it.

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